FAQs

Explore our FAQs to find answers about our fieldwork

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Speak to us about an upcoming study, a national fieldwork rollout or a brand activation.

Fieldwork Questions

Answers about how we run fieldwork

Answers to the questions we are asked most often about fieldwork, coverage and data quality.

Turnaround depends on sample size, method and geographic spread. Once we have your brief we confirm a fieldwork schedule with agreed milestones before work begins.
Our quality assurance team checks every dataset for accuracy, completeness and reliability. This includes back-checks on a proportion of completed interviews and validation before final delivery.
We conduct fieldwork in all nine South African provinces, across urban, peri-urban and rural sampling points.
General Questions

Answers to general questions about working with us

Practical questions about languages, compliance, accreditation and the difference between our data collection and brand activation work.

Twilight Global is a BBBEE Level 1 contributor, which allows clients to claim maximum procurement recognition on qualifying fieldwork spend.
Data collection gathers research data from respondents. Brand promotions and activations deploy trained promotional staff at exhibitions, roadshows and in-store campaigns to represent your brand.

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Insights & Updates

Notes on fieldwork practice and data quality in South Africa

Brand Activations and Data Collection Are Different Disciplines — Here’s Why We Do Both
16Aug

Brand Activations and Data Collection Are Different Disciplines — Here’s Why We Do Both

Fieldwork infrastructure and brand promotion work draw on the same national network and field-management discipline, but they serve different goals. Here’s how to think about which one — or both — your project needs.

Face-to-Face, Telephonic, or Online? Choosing the Right Data Collection Method
16Aug

Face-to-Face, Telephonic, or Online? Choosing the Right Data Collection Method

Each fieldwork method has trade-offs in cost, reach, and depth. Here’s how to think about which one fits your research objective.

What ‘Data Quality’ Actually Means in South African Fieldwork
16Aug

What ‘Data Quality’ Actually Means in South African Fieldwork

Data quality isn’t a checkbox at the end of a project — it’s built into every stage of fieldwork, from recruitment through to final delivery. Here’s how we approach it.