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Notes From The Field

Brand Activations and Data Collection Are Different Disciplines — Here’s Why We Do Both
16Aug

Brand Activations and Data Collection Are Different Disciplines — Here’s Why We Do Both

Fieldwork infrastructure and brand promotion work draw on the same national network and field-management discipline, but they serve different goals. Here’s how to think about which one — or both — your project needs.

Face-to-Face, Telephonic, or Online? Choosing the Right Data Collection Method
16Aug

Face-to-Face, Telephonic, or Online? Choosing the Right Data Collection Method

Each fieldwork method has trade-offs in cost, reach, and depth. Here’s how to think about which one fits your research objective.

What ‘Data Quality’ Actually Means in South African Fieldwork
16Aug

What ‘Data Quality’ Actually Means in South African Fieldwork

Data quality isn’t a checkbox at the end of a project — it’s built into every stage of fieldwork, from recruitment through to final delivery. Here’s how we approach it.

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Occasional notes on fieldwork practice and data collection in South Africa.